Logistics / Supply Chain

Designing a Digital Freight Marketplace for African Trade Corridors

Scriptwall led product strategy, platform architecture and investor pitch materials for CargoMint, a freight marketplace connecting shippers with verified carriers.

Product StrategyPlatform ArchitectureMarketplace DesignGo-To-MarketInvestor Pitch
Client
CargoMint
Market
Africa
Engagement
Product strategy, platform architecture, marketplace design, technical roadmap and investor materials
Project Status
Platform strategy delivered
Challenge

Strong work starts by defining the real problem.

African freight matching was still dominated by phone calls, WhatsApp and brokers, creating pricing opacity, unreliable delivery and limited digital audit trails.

  • What was slowing CargoMint down?
  • Which workflow or customer journey needed to become clearer?
  • What should the technology make easier for the business?
  • How should the system support growth after launch?
Insight
The work had to connect business need, user journey and technical delivery.

Scriptwall mapped the two-sided marketplace model, shipper and carrier journeys, carrier verification, shipment creation, matching, tracking, invoicing and MVP roadmap.

  • Understand the operational problem before choosing the interface.
  • Organise the experience around the user's next decision.
  • Preserve useful existing knowledge and remove unnecessary friction.
  • Build a technical foundation that can support future iteration.
Process

Architecture before interface.

01
Discover
02
Map
03
Architect
04
Design
05
Build
06
Validate
07
Improve
Artifacts

Evidence of the thinking behind the work.

Step 01

Problem Definition

African freight matching was still dominated by phone calls, WhatsApp and brokers, creating pricing opacity, unreliable delivery and limited digital audit trails.

Treat the business problem as the source of the technical architecture.

Step 02

Solution Architecture

Scriptwall mapped the two-sided marketplace model, shipper and carrier journeys, carrier verification, shipment creation, matching, tracking, invoicing and MVP roadmap.

Design the platform around clear handoffs, measurable actions and maintainable delivery.

Step 03

Delivery Evidence

The engagement produced practical assets, working systems and a clearer path from customer or staff action to business outcome.

Make the outcome visible through the experience, not just through project documentation.

Journeys

Complete journeys, not isolated pages.

Customer / User Journey

1Create Shipment
2Match Carrier
3Verify
4Track
5Invoice
6Scale

Business Operating Journey

1Shippers
2Carriers
3Verification
4Marketplace
5Tracking
6Invoicing
7Roadmap
Before to Target

What changed in the architecture.

Unclear next steps
Clear action path
Manual or fragmented process
Structured digital workflow
Technology as a project
Technology as business infrastructure
One-time delivery mindset
Foundation for continued improvement
Target State

One connected operating lifecycle.

Create Shipment
Match Carrier
Verify
Track
Invoice
Scale
Shippers
Carriers
Verification
Marketplace
Tracking
Invoicing
Roadmap
Outcomes

Designed outcomes now. Measured results when verified.

designed outcome

Marketplace Strategy

The product model clarified how shippers and verified carriers connect.

designed outcome

Investor-Ready Story

Pitch materials translated the platform opportunity into a fundable narrative.

designed outcome

MVP Roadmap

The technical specification gave the team a staged path from first release to scale.

Post-launch performance metrics will be added only when supplied, verified and approved.

Capabilities

What this project demonstrates.

Product Strategy
Marketplace Architecture
Logistics
Investor Materials
Technical Roadmapping

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